As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme of the book.

This book will be about Digital Transformation, that is, about how companies can extract maximum value and results from the use of technology by offering a better experience in the customer journey and operational efficiency gains from automation and process improvements.

I am centering the book on 4 product development principles that, in my view and experience, are essential to increase the chances of success in a digital transformation journey.

The 4 principles are those that I have shared in several articles and that I reproduce below:

1. Fast and frequent deliveries: you can’t want to innovate and make new products by making monthly or quarterly deliveries of code.
2. Focus on the problem: understand the problem well and only then think about possible solutions. Test different hypotheses to see which solves better and faster.
3. Delivering results: what a product development team has to deliver are results. Product, app, feature, algorithm are not the goal, they are means to deliver results.
4. Ecosystem mentality: it’s the focus on the customer, only with a boost. Every company has more than one customer, and you need to understand these different types of customers and their relationships.

What do you think? Are these principles also important in your day-to-day life? How do they help you?

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I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

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Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems and achieve the company objectives? Check out my Digital Product Management bundle with my 3 books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

• Startup Guide: How startups and established companies can create profitable digital products
• Product Management: How to increase the chances of success of your digital product
• Leading Product Development: The art and science of managing product teams

You can also acquire the books individually by clicking on their titles above.