After 9 months offering Gyaco’s Continuing Education Program in Product Management and receiving excellent feedback from clients such as Aurum, EY, Itaú, and Núclea, I realized the need to bring in teachers capable of sharing learning in areas that are essential to the success of product and has a lot of experience in these areas.

• Product Marketing, with Beatriz Costa, who has almost 20 years of experience as an analyst and leader of product marketing and product management in companies such as RD Station and Locaweb. In her classes and mentoring, she discusses product marketing and her role in designing and executing the product’s go-to-market strategy. She features to increase the chances of achieving objectives.
• Attraction and development of talent and management of productivity, quality, and legacy systems with Anderson Borges, who has almost 20 years of experience as a developer and leader of engineering, data, and product teams in companies such as Zak, ClickBus, and Conta Azul. There are two classes, one focused on attracting and developing people for product development teams, and the other focused on how to increase the productivity and quality of these teams, while taking care of legacy systems (who doesn’t have a legacy system to take care of? 😅)
• Construction and execution of technology strategy, with Scheila Giongo, with more than 15 years of experience in companies such as Arco Educação, Creditas, ThoughtWorks and conta Azul. In this class, Scheila explains how to design and execute a strategy for the technology team that maximizes the delivery of results for the company and the client in a scalable and sustainable way.

Here is a moment when Beatriz is talking to the Aurum team about Product Marketing:

If you want to know more about this Continuing Education Program, access this detailed description and contact us via email or WhatsApp to see how to adapt this program to your needs best! 🙌

Workshops, coaching, and advisory services

I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

• Digital transformation and product culture: How to put technology at the center of your company’s strategy
• Leading Product Development: The art and science of managing product teams
• Product Management: How to increase the chances of success of your digital product
• Startup Guide: How startups and established companies can create profitable digital products