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6 de October, 2024
In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology and get more results from their investments in digital technologies.
You will notice that the tools I am going to discuss here are not software tools like spreadsheets, presentations, documents, Slack, JIRA, Confluence, etc. While these software tools are often useful, they are just a means of documenting, communicating, and metricizing the tools we are about to explore.
The tools we will cover include: product vision, strategic objectives, team structure, OKRs (Objectives and Key Results), and digital maturity. I will also introduce some hacks, which are tips on how to help disseminate digital culture in a company. Finally, I will talk about what I believe are the two main tools that incumbent companies have and should use to leverage their digital journey.
Before we delve into these tools, I want to make a very important note: tools are tools. Each tool has its use, and they exist to help us achieve specific results. We do not serve the tools; the tools serve us. New tools will undoubtedly be created, and by understanding the principles we have just discussed, you will be able to determine which tools may be most useful for you and your company.
In the next post, the first tool: product vision!
Here’s a spoiler, my brand-new masterclass on Product Vision. For those who don’t speak Portuguese, you can use YouTube’s automatically generate translated subtitles:
Digital transformation and product culture
This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which I will also make available here on the blog. So far, I have already published here:
- About the book
- Part 1: Concepts
- Chapter 1: The so-called digital transformation – Project and Product
- Chapter 2: Uncertainty and digital transformation
- Chapter 3: Types of company
- Chapter 4: Type of company vs digital maturity
- Chapter 5: Business models
- Chapter 6: Agile, digital and product culture
- Part 2: Principles
- Chapter 7: Deliver early and often – Measuring and managing the productivity – Case study: Dasa Group – Case study: Itaú Unibanco
- Chapter 8: Focus on the problem – O Famoso Discovery de Produto – Why the “business demands => IT implements” model does not work – Case study: Magazine Luiza
- Chapter 9: Result delivery – Outsource or internal team? – Case study: Centauro
- Chapter 10: Ecosystem mindset
- Part 3: Tools
Workshops, coaching, and advisory services
I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.
Digital Product Management Books
Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:
- Digital transformation and product culture: How to put technology at the center of your company’s strategy
- Leading Product Development: The art and science of managing product teams
- Product Management: How to increase the chances of success of your digital product
- Startup Guide: How startups and established companies can create profitable digital products
