Articles
20 de September, 2022
In my last article, I discussed the digital maturity of a company, which means how much the company has been investing in digital products to potentialize […]
6 de September, 2022
Outside the technology and software industry, it is common to find the product marketing function as one of the product management functions. That is, product management […]
30 de August, 2022
The next area I want to comment on is the UX area which, along with product engineering and product management, forms the core product development team. […]
23 de August, 2022
Q2 2022 results from Netflix and Disney showed Disney with more streaming subscribers than Netflix. The chart below shows how the numbers evolved until this amazing […]
16 de August, 2022
Some of my clients have been bringing the need to discuss the topics of product vision, strategy, team structure, and OKRs. Not only discuss how to […]
10 de August, 2022
How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
2 de August, 2022
In the chapter about team structure from my book Digital Product Leadership, I gave some real-life examples of team size from Gympass, Conta Azul, and Locaweb. […]
22 de July, 2022
This is a somewhat controversial question. I’ve been seeing some interesting debates on this topic on Linkedin and WhatsApp groups in the Brazilian product management community […]
19 de July, 2022
Your digital product may have arrived here coming from three different paths: Your product growth has slowed, and you have done all the analysis and testing […]