Articles
10 de May, 2022
When I talked about the importance of being a data geek in the previous chapter, I explained the conversion funnel, which is formed by a set […]
3 de May, 2022
In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]
26 de April, 2022
Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that […]
19 de April, 2022
Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
12 de April, 2022
There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]
5 de April, 2022
I’ve been working for quite some time in companies undergoing a digital transformation or that have people, including C-level, not familiar with digital product development methods. […]
29 de March, 2022
Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
22 de March, 2022
This is a frequent question from every product manager. Whether is a new product that’s is being created now, or a fully operating product full of […]
15 de March, 2022
The roadmap is a very useful tool for product managers. It enables us to plan and communicate the view of the future that you have for […]