Articles
23 de February, 2021
By now you should have realized how much I like metrics. In my first book, Startup Guide: how startups and established companies can create profitable digital […]
15 de February, 2021
What needs to be done to get your product closer to the product vision? This is your strategy and product objectives. We are then talking about […]
15 de February, 2021
In 2015, we decided to extinguish the Quality Assurance (QA) function of our Locaweb product development team. We had 12 QAs, some with a developer profile […]
11 de February, 2021
Apesar de ser apenas 10% do tempo de um líder de produto, definição de visão de produto é sua responsabilidade mais importante. Sem a clareza de […]
4 de February, 2021
In my book Product Management: How to increase the chances of success of your software I comment on career progression starting with Business Analyst (BA) as […]
2 de February, 2021
This is the beginning of Part III of the book, about Tools, I’ll talk about the tools I’ve been using in my almost 30 years of […]
27 de January, 2021
This value I learned at Gympass. It was one of the company’s corporate values ​​and, in my opinion, every platform must incorporate this value in its […]
29 de December, 2020
I used the year-end low workload to finish translating my book “Digital products leadership: The science and art of managing product teams” into English. Enjoy! \o/ […]
23 de December, 2020
It is human nature to solve problems. Whenever we hear about problems, we go into solution mode almost immediately: we start looking for solutions to the […]