Articles
22 de December, 2025
Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
16 de December, 2025
Last week, Product Camp 2025 took place, a Brazilian product management community event that brought together more than 3,000 people. During the conference, I had the […]
9 de December, 2025
In the chapter on Result Delivery, I illustrated the difference in focus between outsourced teams and internal teams. Outsourced teams will always be interested in selling […]
2 de December, 2025
More and more companies have been exploring opportunities in markets outside their home. To do that, they need to internationalize their digital products. The first thing […]
25 de November, 2025
The product development area is a single entity with the common goal of creating the best product to meet the company’s strategic objectives while solving problems […]
18 de November, 2025
During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
11 de November, 2025
I’ve known Marty Cagan since 2007. At the time, I was at Locaweb, trying to understand how other companies approached their product development challenges. During that […]
4 de November, 2025
Over the past few years, Product Culture has solidified around four simple and powerful principles: ship fast and frequently, stay focused on the problem, pursue outcomes […]
28 de October, 2025
I recently took part in a panel with experienced board members and executives, organized by the VAB (Virtual Advisory Board), to discuss the role of artificial […]