Articles

11 de November, 2025

Product Operating Model and Product Culture: different names, same outcome

I’ve known Marty Cagan since 2007. At the time, I was at Locaweb, trying to understand how other companies approached their product development challenges. During that […]
4 de November, 2025

The impact of vibe-coding on the 4 essential principles of product culture

Over the past few years, Product Culture has solidified around four simple and powerful principles: ship fast and frequently, stay focused on the problem, pursue outcomes […]
28 de October, 2025

Smart Boards: The Role of AI in the New Era of Corporate Governance

I recently took part in a panel with experienced board members and executives, organized by the VAB (Virtual Advisory Board), to discuss the role of artificial […]
20 de October, 2025

AI-First and AI-Native: what’s the difference?

This is the fifth and last article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where […]
14 de October, 2025

Not Every Interface Needs to Be Conversational

This is the fourth article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where I […]
7 de October, 2025

Not Every AI Is Generative

This is the third article in the series I’ve been writing about AI and product management. Here are the previous ones: AI is not just about […]
30 de September, 2025

Not every feature needs AI

In the first article of the series on AI and product management, I wrote that: AI is not just about productivity: it’s about creating better products. […]
23 de September, 2025

AI Is Not Just About Productivity

In January 2024, I wrote about “Artificial Intelligence and Product Management“, where I highlighted a few key points: AI is not new: although it gained popularity […]
28 de August, 2025

Beyond Archetypes: The Dimensions of Product Leadership

In recent weeks, the topic of product leadership archetypes has gained attention. In a conversation with Christian Idiodi on the August 21st episode of the Product […]