Articles
1 de September, 2020
In the previous chapter we just reviewed some basic concepts of digital products. Now let’s understand what a head of product is, what its roles and […]
26 de August, 2020
As I mentioned in my article about The role of the Product VP/Head, I’m writing an entire book about the many different aspects and skills needed […]
16 de August, 2020
After reading the article “product marketing and product management“, about the differences between product management and product marketing management, it may seem that the best place […]
4 de August, 2020
When we think about the product management function, we always imagine it being exercised in a company whose core business is software offered via the internet, […]
28 de July, 2020
When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020
Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
28 de June, 2020
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]
20 de June, 2020
During the COVID-19 we did a diversification – and digitalization – of our product portfolio in record time. We went from one offline product, access to […]
14 de June, 2020
In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]