Articles

27 Oct 2026

Tools that are potential strengths of incumbents

Now that we’ve explored the concepts, principles, and tools that can increase your chances of success in digital transformation, this final chapter of this section will […]
19 Oct 2026

ReveLumi’s vision, our co-founder, and a request

Today, I’d like to cover three topics. The first is our vision. Those who know me know how much I like using value-exchange diagrams to illustrate […]
13 Oct 2026

Hack 7: Productizing exceptions

If you manage a B2B product serving large clients, the product manager must carefully handle special requests. The number of clients is small, but each one […]
6 Oct 2026

Hack 6: Showcase

The showcase meeting is a moment when the product development team presents the product updates and achievements to the entire company. At Conta Azul, the company […]
28 Sep 2026

Hack 5: Digital and business drops

It is quite common to have a separation between business and the digital team. This separation often creates a disconnect between these areas. While the digital […]
22 Sep 2026

Hack 4: Examples

Better than theory are practical examples of applying the principles of a digital culture. Throughout this book, I’ve used various examples to help illustrate and make […]
15 Sep 2026

Hack 3: What is the problem?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. A frequent […]
8 Sep 2026

Hack 2: Alpha, beta, and go-live terminology

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. When a […]
2 Sep 2026

Hacks to help in the digital transformation journey

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. Creating and […]