Articles
10 de February, 2026
This article was originally published in 2019 and updated in 2026 to include the use of vibe coding as a way to practice product management. This […]
3 de February, 2026
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
27 de January, 2026
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. When organizing […]
20 de January, 2026
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. Bruce Tuckman, […]
12 de January, 2026
It’s curious how resistance to AI has been showing up more strongly in product and engineering teams. This is a pattern I’ve seen in conversations with […]
2 de January, 2026
This is the time of year when we start executing what we planned for the new year. In some cases, teams are still putting the final […]
22 de December, 2025
Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
16 de December, 2025
Last week, Product Camp 2025 took place, a Brazilian product management community event that brought together more than 3,000 people. During the conference, I had the […]
9 de December, 2025
In the chapter on Result Delivery, I illustrated the difference in focus between outsourced teams and internal teams. Outsourced teams will always be interested in selling […]