Articles

23 de June, 2026

The ROI of talking to customers

I had been noticing a pattern in the conversations I have with product teams. The people who feel the pain of not talking to customers are […]
16 de June, 2026

Data tells you what. Customers tell you why.

In a conversation with Irene Liakos, founder of Product Circle, we landed on a point I couldn’t stop thinking about. We were talking about why so […]
9 de June, 2026

Why Product Leaders Are Going Back to Doing the Work

A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico […]
2 de June, 2026

What makes a group of people behave like a team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. Simply organizing […]
26 de May, 2026

Continuous Discovery at Scale: What Changed with AI

Last Thursday, I hosted the Masterclass “Continuous Discovery at Scale: How AI Can Change User Research.” Over 1,000 people registered. It was one of the most […]
18 de May, 2026

Why Individual Bonuses Don’t Work in Product Teams

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. It is […]
12 de May, 2026

Business Units

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. In some […]
5 de May, 2026

Should we have a team dedicated to fixing bugs?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
28 de April, 2026

Knowing Your Customer Has Always Been Important. With AI, It Became Critical.

A recent post by Fernando Liberato, CRO of Vela LatAm, caught my attention because it summarized very well the moment we’re living through: AI amplifies efficiency, […]