In the previous chapter, I discussed why companies should diversify their product portfolio. Now, I will show you how to do this. New Markets The first […]
During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
In the chapter What is the difference between product marketing and product management? I commented on how marketing 4Ps (Product, Price, Promotion, and Place) are distributed […]
If we search on Google for reasons why tech products fail, we will find many articles with many possible reasons explaining product failures. From 3 of […]
In previous chapters, I discussed the relationship between the product manager and engineering, UX, product marketing, and project management. The question that remains is: what about […]
It’s pretty common for people who are new to product development to think that product discovery is a process, but we need to understand that’s incorrect. […]