Articles
2 de September, 2018
Few weeks ago Débora Alcântara asked entrepreneurs here at Linkedin what person would they choose as a mentor if they could pick anyone in the world. I was flattered […]
28 de August, 2018
Back in March I was invited by Dan, Marcell and Bruno to be part of a very interesting project they were initiating called PM3, an online product management course in Portuguese […]
27 de August, 2018
I already explained what is a roadmap, how to build it and what they are used for (planning and communication). During my time at ContaAzul and now at […]
16 de August, 2018
Two years ago I decided to move from São Paulo to Joinville to join ContaAzul. I described the decision making process in this article I wrote almost 2 […]
1 de May, 2018
Producto.io is a community of professionals who work with digital products. It is maintained by Arthur Castro , Raphael Farinazzo , Marcell Almeida , Éfrem Filho and Thiago Diniz, a group of seasoned product managers quite […]
30 de January, 2018
In a previous article I explained the 4 stages of a software product: Innovation: from all 4 lifecycle stages of a software product, Innovation is the one that holds […]
12 de December, 2017
In November 2015, ThoughtWorks, a software development consulting firm well known for being always one step ahead of the software industry, has suggested in its Technology Radar, a […]
26 de November, 2017
In this article I want to propose a thought experiment. Let’s use empathy, the main characteristic of a software product manager, to put ourselves in the position of a […]
12 de November, 2017
This is a frequent question that all product managers have. Whether it’s a new product or a fully operating product, full of user suggestions, how to […]