Articles
7 de June, 2022
At some point during the growth phase of your product, it may be helpful to create its vision and strategy. These tools will greatly help you […]
30 de May, 2022
Measuring is good. Metrics are essential for knowing deeply your product and for making more accurate decisions. But you must be very careful. The excess of […]
23 de May, 2022
My latest article on NPS sparkled some interesting conversations on this metric that I believe are worth sharing: NPS has or has not the % sign? […]
17 de May, 2022
The financial outcome must always be used as one of the metrics that indicate that the company is being successful and that it is reaching its […]
10 de May, 2022
When I talked about the importance of being a data geek in the previous chapter, I explained the conversion funnel, which is formed by a set […]
3 de May, 2022
In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]
26 de April, 2022
Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that […]
19 de April, 2022
Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
12 de April, 2022
There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]