Workshops and consulting on product management and digital transformation

Advisory and Consulting services

Product leadership advisory and consulting sessions on product development and management (process, people, culture) to focus on generating results.

In-company Talks and Workshops

Talks and workshops tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.

Latest articles

8 Nov 2026

Is discovery the new bottleneck?

I’ve seen many product-related discussions suggesting that, now that delivery has become faster thanks to AI, discovery has become the new bottleneck. I disagree—and I’ll show […]

3 Nov 2026

Conclusion: it’s all about people

Throughout this book, we have explored concepts, principles, and tools that enhance the chances of success in a digital transformation journey. However, none of these matter […]

27 Oct 2026

Tools that are potential strengths of incumbents

Now that we’ve explored the concepts, principles, and tools that can increase your chances of success in digital transformation, this final chapter of this section will […]

See all articles

Books

Testimonials

Here's what some customers have said about our training:

I have been recommending Joca to Brazilian tech companies for many years now.

He has a deep understanding of how strong product companies work, and he has the interpersonal skills necessary to work effectively with people at every level of the company.

Partner @ Silicon Valley Product Group
Marty Cagan

Joca was fundamental to my growth as a leader and to the digital transformation of Lopes, which generated tangible results for the company.

He led the formation of the Lopes Labs team and left a legacy that is materialized, to this day, in ceremonies and values followed by the team. Joca has excellent analytical and interpersonal skills. He is an example to be followed.
Director of Marketing @ Lopes
Daniela Lopes

Thank you for your decades-long partnership! ;-)

I highly recommend it. Your work has been of great value to our companies. With little time it is possible to see giant transformations happening in operations.
CRO @ Vela Software LatAm
Fernando Liberato